You need to register your brand and marks within the social media world. If you don’t grab your brand name on the various social media services out there, someone else will, and effectively Hijack your efforts. And the people who register your brand may say things that could damage your organization. Take some time to register your brands and trademarks on the various services. If you dont have the time, I can do it for you.
Don’t wait or you may find that someone else has already taken them.
Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.
Technorati (“claim” your blog at minimum)
YouTube (along with other video distribution platforms: Vimeo, Viddler, Revver, Yahoo video, etc.)
Third Tier — Claim your name and monitor:
Brightkite (individual focus)
Friendster (international focus, Asia)
Identi.ca (alternative to Twitter)
MySpace (more for usage policy than an active corporate presence)
New York Times (TimesPeople)
Orkut (international focus, Brazil)
Picasa (alternative to Flickr, smaller community)
Plurk (alternative to Twitter, younger demographic)
There are literally hundreds of services that should be used for marketing purposes / branding, depending on the service or products you offer. I provide consulting and implementation in this area, contact me. Use my contact form or call 877-904-1419.