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the los angeles film school:
press releases
   
 

location:
The Los Angeles Film School
6363 Sunset Boulevard, in Hollywood, one block East of Cahuenga.

  For more information, use our form,
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Film students filming at The los Angeles Film School in Hollywood
 

 

  August 26, 2001

THE LOS ANGELES FILM SCHOOL PARTNERS WITH NEC TECHNOLOGIES FOR HIGH DEFINITION CINEMA SYSTEM LAUNCH

Cutting-Edge Film Educational Institution Serves at Test-Site for State-Of-The-Art Digital Cinema System.

LOS ANGELES, CA - November 5, 2001 - The Los Angeles Film School (LAFS) has joined NEC Technologies in launching the system that is likely to become the standard for theatrical digital cinema technology. On December 8, 2001 NEC will launch their new High definition Cinema Theatrical System that incorporates the latest in projection and server technology. LAFS supported NEC by providing the school's state-of-the-art theater as a test site for the final configuration of the system.

"The LA Film School venue was very instrumental in terms of developing the TriDigital HD 10K projector system." said, Lloyd Hasting, Entertainment Systems Sales Manager for NECs Visual Systems Divisions. "The school has been very good to us." NEC used the state-of-the-art LAFS theater in order to integrate NEC's TriDigitalTM processing technology into their existing SX1000 projector. Says LAFS president Amedeo D'Adamo, "High Definition technology is becoming important as both an acquisition and a distribution format for motion pictures. The new NEC system is sure to become a leader in the digital cinema exhibition realm and we're proud to play a part in bringing the system to the marketplace."
The new NEC system combines the TriDigital HD10K projector with a lossless compressions server. The TriDigital film decoding technology processes incoming signals to emulate the look, feel and colorspace of film. "Film source material requires a 'film decoder,' not a video decoder," said Steve Jackson, director of product development for the Visual Systems Division at NEC Technologies. "A video decoder may produce images acceptable for a home theater or a rock concert, but for a theater venue where film is king, digital cinema must look like film - not television. This is where the TriDigital Image Processing technology excels."
Says LAFS Acting Dean Daniele Suissa, "We are committed to developing technologies both as filmmakers and as educators. This joint-venture with NEC is just one of the many steps our school has taken to become the epicenter of the technological changes happening in Hollywood." For more information contact Shiron Bell at 323-860-0789 or via email at sbell@lafilm.com.

  The Los Angeles Film School was recently named one of the best-equipped private learning centers in the country by the Hollywood Reporter. The two-year old institution is unparalleled its commitment to the art, craft and technology of moviemaking. The school boasts a faculty and advisory board with Hollywood legends such as Faye Dunaway and Paul Verhoeven. Additionally the school is one of the only film educational institutions in the world that teaches 24p HD camera cinematography in addition to 35mm, 16mm and digital video. The school's facility at 6363 Sunset Blvd. in Hollywood, CA is one of the most advanced educational and screening facilities in the world.

About TriDigital Image Processing Technology
The concept behind the TriDigital Image Processing's display of film transfer material for large venue exhibition is simple, yet revolutionary. The technology required to achieve this new standard of image quality is exclusive to NEC Technologies. Like the name implies, TriDigital Image Processing entails three key steps to optimally decode film transfer material for digital projection. First, the ColorBit™ Pre-Processor decodes incoming signals to satisfy the unique requirements for film-based materials as opposed to a conventional video processor. Then, the Deep BlackBit™ Decoder extracts the maximum dynamic range of the original filmed image to produce deep, dark blacks that still exhibit the contrast and detail of the original film material. This is achieved without increasing the noise level or producing detail contours inherent in conventional electronic projector systems that attempt to deliver dark area detail. Lastly, the Wide ColorBit™ Post-Processor manufactures an image that overcomes the RGB characteristics of the projector - characteristics that would otherwise make the image appear as video. "This element of the process is crucial because film is not an RGB medium, but instead, dye particulates suspended in an emulsion that interact with the light from a traditional mechanical projector. This is the essence of the look and feel of film," explained Jackson who added that the TriDigital Image Processing technology strives to duplicate the "age-old" mechanical and optical/light interaction of film within the "new-age" digital domain.
Furthermore, the TriDigital Image Processing technology is entirely automatic and requires no setup, adjustment or intervention at the exhibition venue of any kind. In addition, no special pre-encoding of the source material is necessary - it works with any standard film transfer from virtually any source.
NEC Technologies, Inc.
Headquartered in Itasca, Ill., NEC Technologies is a leading manufacturer of premium imaging peripherals and other technology products for the North American market. Award-winning product lines include MultiSync CRT and LCD desktop and presentation monitors, MultiSync portable DLP and LCD projectors and fixed installation DLP and CRT projectors, SuperScript printers, and Automated Fingerprint Identification Systems (AFIS). NEC Technologies, Inc. is an affiliate of NEC Corporation.



 

 

For more information, use our form, call or email us.
info@lafilm.com 323.860.0789 map contact info